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Digital Smoke LLC Privacy Policy for 10 Pin Shuffle (Google Play)

Last modified: October 15th, 2018

You can find an iPhone/iPad specific version of 10 Pin Shuffle's privacy policy here.

Digital Smoke LLC has created this Privacy Policy to describe how information is collected and used when you play 10 Pin Shuffle ("the game") on your mobile device. By playing 10 Pin Shuffle, you are accepting the practices described in this Privacy Policy.

App Permissions

The game uses requires the following App permissions:

  • In-app purchases - you can buy a single, one time in-app purchase that removes the adverts and unlocks all features.
  • SD card access - some ad networks cache adverts to external storage to speed up delivery.
  • Network access - the game needs to access Wi-Fi so you can play local network multiplayer games against your friends.
What Information is Collected?

Digital Smoke does not collect any personally identifiable information when you play 10 Pin Shuffle on your mobile devices. However, some of the third party services that are used in the game may collect data. If you're concerned about what data might be collected, you are advised to read the privacy policy of each company that provides a service within the game. The good news is that all the services used in the game are optional and you may now also opt out of having targeted personalized advertisements delivered to your device.

Google Play Games

Google Play Games Services are used by 10 Pin Shuffle to display global leaderboards so you can share and compare your scores and achievements with other players around the world. Its use is completely optional. If you are signed in to Google Play Games then 10 Pin Shuffle will automatically post your scores and achievements to Google's servers.

E-mail Address

The game does not collect your e-mail address or use it in any way even if it's provided by Facebook or Twitter. If you e-mail Digital Smoke's customer support then your e-mail address may be used to respond to you in order to help solve your problem. A copy of your e-mails may be stored on Digital Smoke's computers but your e-mail address will never be given to a third party or used for any kind of marketing.

Third Party Personalized Advertising

10 Pin Shuffle uses several third party advertising companies to serve ads within the free versions of 10 Pin Shuffle. We are only able to offer the game to you for free because of the money these adverts generate. If adverts annoy you then please consider paying for the upgrade to remove the ads and also unlock Shuffleboard and traditional 10 Pin Bowling.

Personalized Ads

Companies try to display adverts that are relevant to you. They do this by collecting data and creating an advertising profile about you when you use an app that contains their Software Development Kits (SDKs). The advertising networks that our games use are Google Mobile Ads, AppLovin and Chartboost. All three companies adhere to the Privacy Shield principles for the collection and processing of personal data from end users. Each SDK collects different types of information from your device in an attempt to determine what adverts might interest you. The data collected might include but is not limited to:

  • Identifier for advertisers (IDFA) which identifies your device.
  • Country, time zone and locale settings (country and preferred language).
  • IP Address which can be used to narrow the location of your internet service provider to a specific city.
  • Device make, model and operating system.
  • Device properties related to screen size & orientation, audio volume and battery.
  • Network connection type and speed.
  • Phone carrier.
  • App usage data.

The privacy policy of each advertising network used in the game can be found below:

Non Personalized Ads

You may turn Personalized Ads off from the 10 Pin Shuffle Settings screen. Tap the "Settings" button and turn "Show Personalized Ads" to Off. Each advertising network will then be told not to collect any more data about the user of the device. Adverts will still be displayed within the game even if you turn personalized ads off. However, they may be less relevant to you and of less interest so it's not recommended unless you are strongly against the collection of data to serve personalized ads.

Installed Apps

The game checks your device to see if any other Apps by Digital Smoke are installed and doesn't display cross promotional ads to those games if you've already downloaded them. This information is only used locally by the App and is not sent to anyone or stored on any server.

Links to Sites and Services Operated by Others

10 Pin Shuffle may contain links to other websites. We are not responsible for the privacy practices of other websites. These other sites maintain their own policies regarding cookies and the collection and use of personal information. It is up to you to review those policies yourself if you follow a link to a third party website.

Changes to Privacy Policy

We may modify this Privacy Policy from time to time. When we post changes to this Privacy Policy, we will revise the "last modified" date at the top of this page.